Job Description:

We are looking for a skilled and experienced Digital Marketing PPC Specialist to join our team. The successful candidate will be responsible for managing and optimizing our PPC campaigns across various platforms. The ideal candidate should have a strong analytical mindset, a proven track record of managing successful PPC campaigns, and a passion for staying up to date with the latest digital marketing trends and best practices.

Key Responsibilities:

• Plan, execute, and optimize PPC campaigns across various platforms such as Google Ads, Bing Ads, and social media advertising.
• Conduct keyword research and analysis to identify new opportunities and improve campaign performance.
• Write compelling ad copy and create engaging landing pages that drive conversions.
• Monitor and analyze campaign performance metrics to identify areas for improvement and implement changes accordingly.
• Conduct A/B testing and other experiments to continuously improve campaign performance.
• Collaborate with other members of the marketing team to align PPC campaigns with broader marketing objectives.
• Stay up to date with the latest digital marketing trends, best practices, and technologies.

Requirements:

• Bachelor's degree in marketing, business, or a related field.
• 2+ years of experience in managing PPC campaigns across various platforms.
• Google Ads and Bing Ads certification.
• Experience with Google Analytics and other PPC tools.
• Strong analytical skills with the ability to interpret complex data sets.
• Excellent written and verbal communication skills.
• I have a passion for digital marketing and staying up to date with the latest trends and best practices.